|
A Lets
Beat
Diabetes
social
marketing
campaign was
launched
recently
with the
hope that
the
cut-through
messages
will bring
Type 2
Diabetes
into
everyday
conversation
and
highlight
that this
lifestyle
disease is
preventable.
The campaign
spans across
all stages
of the
disease,
bringing to
light how
Diabetes
begins,
spotlighting
how our
young people
are at risk
of
developing
the disease
in the
future, and
engaging the
community to
change
lifestyle
habits so
people can
lead
healthier
lives.
"Knowledge
is an
important
driver" says
Social
Marketing
Manager
Christine
McKay. "Our
goal is to
get people
talking and
to foster
shared
community
responsibility.
Type 2
diabetes is
preventable
and it is
not just a
health
sector
issue."
For more
information
go to
www.swap2win.co.nz |
